Efficiently Connected’s AppDev Practice Aligns to theCUBE Research

/ Application Development, Marketing

Efficiently Connected (EC) is thrilled to announce that our Application Development (AppDev) practice, led by Paul Nashawaty, has aligned to theCUBE Research under SiliconANGLE. This alignment brings our AppDev practice into an expanded network with a broader reach, resources, and an enhanced platform, further solidifying EC’s dedication to our clients in the tech industry. In this new chapter, Paul Nashawaty and his team will represent themselves as part of theCUBE Research while continuing to operate as they always have. EC’s commitment to delivering high-quality marketing strategy, MarTech management, and client-branded content alongside this AppDev practice remains unchanged.

With the backing of theCUBE Research, the AppDev practice gains access to strong brand recognition and powerful resources for promoting client assets across the SiliconANGLE family of properties. This alignment amplifies our reach and capabilities, supporting our clients with more impactful insights and expertise. EC’s presence, team, and offerings are exactly as you know – this partnership only enhances our ability to serve.

PAQs (Potentially Asked Questions)

  • Will this impact EC’s presence at industry events like KubeCon or AWS re:Invent?
    • There have been no changes to our event schedule! We’ll still be attending KubeCon and re:Invent, meeting with clients, and producing theCUBE videos onsite. We’re open and available to schedule a meeting or interview.
  • Will my EC contacts remain the same?
    • Absolutely. You can still reach us at our EC email addresses, and you’ll continue working with the same team you know and trust, whether you’re looking for marketing strategy or analyst content.
  • Does this change any of EC’s offerings?
    • Not at all! Our alignment with theCUBE Research only strengthens our AppDev practice by providing additional resources and reach. EC’s original services – including marketing strategy, MarTech management, and custom content – remain fully in place.
  • Are any new services being added?
    • While our primary offerings remain the same, aligning with theCUBE Research allows for greater reach and visibility. This alignment enhances the visibility and effectiveness of EC’s AppDev insights, providing even more support for client needs.
  • Who should I reach out to with questions or to learn more?
    • Your current EC contacts remain the same. For any additional questions, feel free to reach out to our team via your regular EC channels.

This announcement highlights our commitment to delivering exceptional results while taking advantage of the expanded platform and resources available through theCUBE Research. We look forward to this new chapter and are excited to continue working closely with our clients!

Authors

  • Paul Nashawaty, Practice Leader and Lead Principal Analyst, specializes in application modernization across build, release and operations. With a wealth of expertise in digital transformation initiatives spanning front-end and back-end systems, he also possesses comprehensive knowledge of the underlying infrastructure ecosystem crucial for supporting modernization endeavors. With over 25 years of experience, Paul has a proven track record in implementing effective go-to-market strategies, including the identification of new market channels, the growth and cultivation of partner ecosystems, and the successful execution of strategic plans resulting in positive business outcomes for his clients.

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  • Bringing more than a decade of varying experience crossing multiple sectors such as legal, financial, and tech, Sam Weston is an accomplished professional that excels in ensuring success across various industries. Currently, Sam serves as an Industry Analyst at Efficiently Connected where she collaborates closely in the areas of application modernization, DevOps, storage, and infrastructure. With a keen eye for research, Sam produces valuable insights and custom content to support strategic initiatives and enhance market understanding. Rooted in the fields of tech, law, finance operations and marketing, Sam provides a unique viewpoint to her position, fostering innovation and delivering impactful solutions within the industry. Sam holds a Bachelor of Science degree in Management Information Systems and Business Analytics from Colorado State University and is passionate about leveraging her diverse skill set to drive growth and empower clients to succeed.

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